Press Releases

From 7th December to 9th, Asia TV Forum & Market 2022 (ATF 2022) was successfully held at Sands Expo & Convention Centre, Singapore. Under the guidance of the Foreign Promotion Bureau of the State Council Information Office and the Department of International Cooperation of the National Radio and Television Administration (NRTA), the China Pavilion attended the event in a hybrid format of “online + offline”. Together with the leading base animation enterprise, Zoland Animation, the base aims to seize more business opportunities and further expand its presence in the international market by attending the China Pavilion offline. 

Since its debut on the international stage in 2005, with consistent efforts and a determination to strengthen its capacity to produce original works and apply digital technology, it has attended various domestic and international exhibitions and forums, greatly expanding its network. In the past few years, the international team has attended ATV annually. On this year’s trip, through the large and developed platform of ATF, it aims to achieve greater impact on the Asian market and contact more buyers from South Asia, South Korea and Japan. It also hopes to promote Chinese animation and movies and play an active role in promoting and sharing Chinese culture with the world.

At this exhibition, Zoland Animation held meetings with more than 20 companies and exhibitors. It not only deepened the cooperation with old friends such as MediaCorp, Durioo, Celestial Tigar, Blue Medi and ABS-CBN, but also met many new buyers. For these new buyers, Zoland Animation has sent the catalogue for their selection and further discussion on the potential cooperation. 

With the steady implementation of the base development plan and the continued entry of digital cultural content companies, the base is making more vigorous efforts to expand its international reach. This year, its international team has brought many high-quality Chinese digital content works to attend eight online and offline exhibitions, making full use of its strength in technology, professionals and resources. It will also connect online and offline, bridge China and the world, and empower the global reach of China’s outstanding traditional culture. 

As one of the most comprehensive and influential television content markets in the Asia-Pacific region, ATF provides a premier platform for content trading and collaboration across formats and platforms amid the rapid growth of the entertainment industry.